Businesses in every industry continue to invest in low-friction Software as a Service (SaaS) offerings for their customers. SaaS products reduce cost barriers and allow users to access powerful capabilities without investing large sums upfront or committing to rigid contracts. For businesses, the SaaS delivery model also creates revenue predictability and brand loyalty, so long as they can provide exceptional experiences on an ongoing basis. And this is where the rubber meets the road.

For SaaS businesses to retain customers, they have to meet their users’ needs today and evolve constantly over time. Modern technology has made it easier for companies of all sizes to build, launch, and sustain valuable products, and reach customers worldwide. To achieve SaaS success, organizations must improve and market their SaaS products effectively, convincing customers to stay on board to maximize lifetime value (LTV).

In the SaaS world, it can take months, or even years, to recoup the costs to serve a customer, which is why LTV is crucial. Protecting LTV requires sophisticated IT infrastructure that can grow (and shrink) with demand, serve users in every market, minimize wasted expenditures, and adapt as circumstances change.

Cloud-Native SaaS

This is, of course, challenging to achieve with on-premise environments. Adding or subtracting IT capacity in physical data centers takes too long. People have to physically order, install, and provision servers. While this is happening, the business is either overpaying for unused resources or underserving users and missing out on revenue. And updating legacy applications can be difficult depending on their original design. This prevents organizations from aligning with trends in the marketplace.

For these reasons, enterprises today must consider delivering their SaaS products from a cloud platform. Going cloud-native with SaaS offerings is the best way to achieve agility, cost-effectiveness, and peak performance, all of which are essential in our fast-paced world.

The Benefits of Delivering SaaS Products on the Cloud

There are many benefits to building and delivering SaaS products on a cloud platform, like Amazon Web Services (AWS). On AWS, companies can shorten development cycles and speed up innovation with DevOps tools, infrastructure automation, and fully managed services. The cloud provider gives IT teams everything they need to automate routine IT tasks so that they can achieve SaaS success by building and deploying great SaaS products.

On AWS, it’s also common to leverage auto-scaling and serverless solutions that can handle large spikes and dips in demand. With the proper configurations, organizations can right-size their architecture constantly to match user activity. This eliminates spending on unused resources and the possibility of failing to meet customer needs due to capacity constraints.

On the cloud, building flexible and adaptable SaaS offerings on microservices architecture is also easy. Rather than rely on monolithic applications that are hard to maintain, IT teams can split applications up into smaller units, each with its own purpose-built databases and workflows. This makes applications much more resilient and simpler to update with changing times. In the SaaS industry, this agility is paramount.

While the benefits of deploying SaaS products from the cloud may be obvious, the exact implementation may not be. Knowing what AWS solutions to use, how to design architectures, where to refactor legacy applications, and so on can be difficult to discern. This is where a cloud computing expert like ClearScale comes in.

Achieve SaaS Success with ClearScale and AWS

ClearScale is an AWS Premier Tier Services partner with 12 AWS competencies, including the SaaS competency. This recognition demonstrates our ability to deliver cloud solutions for SaaS companies that create value, increase efficiency, and reduce costs. Our cloud architects and engineers know how to design cloud architectures for startups, SMBs, and enterprise businesses for all industries. We can build new cloud-native SaaS applications from the ground up or optimize performance for an existing technology stack.

For example, we partnered with a life sciences company that wanted to stand up a new SaaS delivery model. The client’s legacy solution required its employees to install a thin client application on their own devices to make requests to backend servers. ClearScale built a new SaaS application on AWS, leveraging Infrastructure-as-Code (IaC), DevOps best practices, and other key cloud services. The new cloud-based SaaS implementation is now more reliable, efficient, and scalable.

We also worked with a computer vision software company that was looking to create an on-demand SaaS application for its proprietary video processing engine. Our team refactored the client’s data storage layer for autoscaling, migrated the underlying database to Amazon Aurora PostgreSQL, and adopted Amazon S3 in place of Amazon EBS. With these changes, the business can reach a much larger customer base and accelerate revenue generation.

SaaS Accelerator

These are just a couple examples demonstrating SaaS success on the cloud. To learn more about how ClearScale can bring your SaaS application to life on AWS, check out our SaaS Accelerator on the AWS Marketplace. We’ll evaluate your infrastructure and identify optimal strategies for SaaS deployment that align with your business objectives.